New Innovation "Royco Bumbu Kuah Kaldu Gel"

JAKARTA, 13 July 2011 –Royco launched theRoyco Bumbu untuk Kuah Kaldu Gel, a new innovation from Royco who wants to be mother’s partner to provide the best for family. The gel format of a cooking spice never existed before and was first introduced in Indonesia by Royco.

Senior Brand Manager Royco, Heru Prabowo at the press conference in Jakarta (13/07) said that RoycoBumbu untuk Kuah Kaldu Gelis made from selected materials that is present in a form of gel which is processed in the same procedure with the original cooking broth so the taste and flavor that is produced is more authentic just like an original broth. The Soup that is cooked usingRoyco Bumbu untuk Kuah Kaldu Gelcan give asuperiortaste andaromadue to be processedthe same asthe originalbroth.

“Royco Bumbu Kuah Kaldu Gel is easy to use, just simply boil 1 liter of water, and add one sachet of Royco Bumbu Kuah Kaldu Gel, add vegetables or other ingredients, and after that you can instantly get the soup with the authentic taste and flavor, suitable to the needs of today’s mother that has limited cooking time,” said Heru.

According to the DishPenetration researchthat is posed byIpsosin May2011,soup is Indonesian’s favoritefood,the averageperson inIndonesiacooksouponce a week.Besides thatsoupis adeliciouscarrierforvegetables that canprovidevitaminsand fibers as well asprotein bothfromchickenormeat,and canbe achoice ofa healthierway of cooking.

But to get a delicious soup, it needs an authentic taste and flavor that can only be obtained from the original broth. Unfortunately, the original broth cooking is not easy and requires a long process that takes a long time. From the broth, we can make variety delicious and interesting cuisine from soup (chicken, beef), soup (asparagus, mushrooms, cream), stir (tofu shrimp taucho, corn, vegetables) and even vegetable lodeh (using beef).

To feel directly the latest innovation ofRoyco Bumbu Kuah Kaldu Gel, Royco with Chef Karen Carlotta (chef KC) as the Brand Ambassadors will invite mothers to cook variety soup cuisine and dishes that are delicious and nutricious using Royco Bumbu Kuah Kaldu Gel in the Soup Master Class event.

This event is a series of the launching event of Royco Bumbu Kuah Kaldu Gel that will be held in Central Park, July 17^th 2011. Cooking community Natural Cooking Club (NCC), Femina’s Readers Community, Nova’s Readers Community, Modena’s Cooking Community, and others media community will also feel the thrill of cooking soup with Chef KC and several other celebrities.

A number of artist who will also attend this event is Darius and Addry Danuatmaja as the Guest Star. Bebi Romeo and Meisya Siregar don’t want to miss this event and they will also cook at home using live streaming technology. Hailed as the host of this event is Indra Herlambang. Not only that, there will also be an appearance of The Dance Company.

Royco also took Modena as a partner that provide all the cooking equipments for the event.

Not only cooking together, at the Soup Master Class Chef KC and the mothers from the various communities will cook together through live streaming technology. They will share joy, cooking tips and tricks, also communicate and interact directly. Not only for the mothers, the whole family can have fun there because there will be stand for family where there will be aphoto booth, stand cooking books, fashion, kitchen utensils, playground and others. “I am very pleased to be part of this Master Class Soup. It is a exciting thing to see the happy faces of the mothers in preparing tasty dishes for the family.,”says Chef KC.

As the launch sequence forRoyco Bumbu Kuah Kaldu Gel, “Soup Master Class” will also be present in some stores where moms usually shop (Jakarta, Surabaya, Bandung) so that moms and families can taste Royco Bumbu Kuah Kaldu Gel. Royco also presents a series of events such as, “Cooking Soup for Break Fasting” which will be held at some places in Jakarta, as well as the “Soup Master Class” for bloggers and some communitiws (in the form of cooking class for 20 people). “ We invite the mothers to participate in cooking together, for a variety of excitement that can inspire the mothers to serve soup in a delicious yet practicalfor family,”said Heru.